Facebook Begins Rolling Out Sponsored Comments

Facebook Sponsored Comment Ad

Facebook on Friday began offering advertisers a new option for their ads, moving forward companies can post questions as a sponsored post. As users answer those questions they become part of their news feed, allowing for more in-depth engagement among friends.

As a comment thread grows with more responses from the original users friends that sponsored comment then turns into a sponsored story, allowing for even more exposure.

You’ll know if you are seeing ad comments as they are marked with “Sponsored” and will feature questions relating to brand such as Allstate asking “What’s your mayhem?”

It’s still too early to tell how Facebook users will react to the new ads, in the meantime here’s a quick look at one sponsored ad on the social network:

Facebook Sponsored Comment Ad

I personally like the idea of interactive ads, as long as they stay fun and I don’t see 5,000 ads asking me “Do you want to lose weight.”

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.

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