Facebook on Friday began offering advertisers a new option for their ads, moving forward companies can post questions as a sponsored post. As users answer those questions they become part of their news feed, allowing for more in-depth engagement among friends.
As a comment thread grows with more responses from the original users friends that sponsored comment then turns into a sponsored story, allowing for even more exposure.
You’ll know if you are seeing ad comments as they are marked with “Sponsored” and will feature questions relating to brand such as Allstate asking “What’s your mayhem?”
It’s still too early to tell how Facebook users will react to the new ads, in the meantime here’s a quick look at one sponsored ad on the social network:
I personally like the idea of interactive ads, as long as they stay fun and I don’t see 5,000 ads asking me “Do you want to lose weight.”