In-app marketing platform Swrve has announced a new feature which allows developers to better measure and improve the effectiveness of their mobile advertising with Facebook’s mobile app install ads. Those ads are the very same offerings that appear inside Facebook’s mobile News feed.
According to Swrve the new feature is meant to help reduce the ever increasing cost of user acquisition for game and app publishers.
The new platform offers “clear reporting” of ROI based on Facebook mobile app install ads.
According to Swrve CEO Hugh Reynolds:
“The days of spending blind are over for acquisition managers. That model isn’t good enough anymore. We enable budgets to be allocated with confidence, by matching revenue to specific campaigns and building an understanding of what works and what doesn’t.”
Swrve touts its platform for helping mobile product and monetization managers easily measure KPIs such as retention, conversion, and average revenue per user (ARPU).
Essentially Swrve helps users better target the audiences they want to acquire while providing the best avenue for lowering acquisition costs.
Speaking further of his companies platform Reynolds notes:
“It’s in the app itself that revenue is made. Different user groups require different routes to revenue, and we are committed to not just measuring users from multiple campaigns, but supporting product managers who wish to customize the experience for these player groups – or talk to them directly within the app.”
If you are unfamiliar with Swrve here is a great demo that explains its main product platform:
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