Articles with the tag SocialGuide

Only 30% Of TV-Related Tweets Sent During Commercials

Twitter has become a big part of how people watch TV, and according to Nielsen’s SocialGuide, only 30 percent of tweets are sent during commercial breaks. Nielsen analyzed data from 59 different cable and broadcast TV shows, and found that around 70 percent of tweets were actually posted during the program. When it came to […]

TV Ratings To Change With Twitter And Nielsen Partnership

TV ratings have long been dictated by Nielsen, but a new partnership with Twitter will create a new system of determining the popularity of TV shows. Called the Nielsen Twitter TV Rating, the goal is to become the standard metric for measuring conversation around TV shows on the social network. Both companies announced that this […]