Articles with the tag Social Media Study

Only 16% Of People Use Social Media While Watching Primetime TV

Social media has long been believed to help boost TV show ratings, but according to a new study, just 16 percent of people engage online during primetime. Published by the Council for Research Excellence, over 1600 people ages 15 to 54 were told to report anytime they heard, saw or talked about a primetime TV show. […]

44% Of U.S. Adults Get Their News From Social Media [Study]

Social media is particularly useful for breaking news, and according to a new study, 44 percent of American adults get their news from social networks. The study, conducted by American Press Institute, surveyed nearly 1500 adults about how and where they consume news. Here’s the most popular methods: Directly from news organizations – 88 percent […]

38% Of Consumers Will Take To Social Media When Shopping For Their Next Car

Social media has become a popular medium for generating new leads, and according to a new report, 38 percent of consumers will use social media to find their next car. CMO Council has published a new white paper titled “Turning Social Feeds Into Business Leads,” which takes a look at social marketing in the auto […]

Social Media Hasn’t Enabled Us To ‘Scale’ Friend Capacity, Oxford Study Suggests

The illusion social media presents of streamlining friendships may have something to it — allowing us to pare down on rote announcements, invites or shares — but it hasn’t increased our capacity to connect meaningfully on a larger scale, new research out of Oxford indicates. Social media has often been analyzed in regards to its […]

73% Of U.S. Adults Use Social Media

Last week, we published 13 social media stats for 2013, and according to a new survey, 73 percent of online U.S. adults now use a social networking site. Over 1,800 U.S. adults were surveyed from August 7 to September 16 by Princeton Survey Research Associates International. Here’s the breakdown of U.S. adults who use each […]

50% Of College Football Fans Cheer For Their Team On Social Media

Social media is chock full of sports fans, and according to a new poll from Discover, 50 percent of college football fans cheer for their team on social media. Today, Discover published week 6 results from its Fan Loyalty Poll, and here were the findings: One-third of college football fans use social networks while watching […]

Social Media Is Destroying Sex, Claims U.K. Study

If you live in the U.K. there is the very real chance that you are having less sex these days. A new study commissioned by the National Survey of Sexual Attitudes and Lifestyles, claims that U.K. residents are getting their groove on less because of social media use. The poll asked 15,000 Brits about their […]

27% Of Employees Are Strongly Encouraged To Post About Their Company

Social media is often used to find potential employees, and according to a new survey, 27 percent of employees are strongly encouraged to post about their company. VentureBeat created a nine-question survey on the topic of social media at work, and today shared some early findings. While 27 percent are strongly encouraged, 17 percent of […]

Reddit Users Consume The Most News Of Any Social Media Site, Study Finds

Reddit is host to far more than funny animated gifs, and according to Pew Research Center, its users consume the most news of any social media platform. Pew’s latest findings are an extension of a study published in October, which found that 30 percent of U.S. adults consume news on Facebook. Partnering with the John […]

‘Scary Things Facebook Knows’ No. 127: When You’ll Get Divorced

We’re told that Facebook apparently knows if/when you’ll get divorced, and it knows long before you ever say I do or shout “that bitch!” as you leave divorce court. A recent study seems to suggest that Facebook is becoming more and more Gattaca by the day. Though it can’t yet predict the cause of your […]

Social Media Engagement For Brands Up 115%, ‘Likes’ Account For 87%

Social media is proving to be even more valuable for brands this year, and according to Adobe’s Social Intelligence Report, engagement is up 115 percent compared to a year prior. Out of all the engagement, “likes” account for the majority at 87 percent. Adobe analyzed data from media/entertainment, travel and retail sites, resulting in these […]

17% Of TV Viewers Use Social Media In Real-Time

Social media can provide a great second screen experience during your favorite shows, and according to a new study from eMarketer, 15 to 17 percent of TV viewers interact on social networks in real-time. eMarketer analyzed surveys conducted for U.S. TV viewers, and split the data into two categories: Social media usage while watching TV, […]

Social Media Spam Up 355%, Says New Report

Social media is still on the rise, and according to a new report from Nexgate, so is spam which increased 355 percent during the first half of 2013. In the 2013 State of Social Media Spam Research Report, Nexgate analyzed over 60 million posts across some 25 million accounts. 15 percent of all spam contained […]

Anger Spreads Faster On Social Media Than Joy, Scientists Find

Social media is where many of us are quick to share our thoughts, and according to Chinese scientists, anger spreads much faster online than joy. Rui Fan, alongside colleagues at Beihang University in China, analyzed 70 million updates from 200,000 users on Weibo, a service similar to Twitter, during a six month period in 2010. […]

69% Of Gen Y Believe They Own Their Social Media Accounts, Not Employers

Social media is used more than ever in the workplace, and according to a new study from Millennial Branding, 69 percent of Gen Y employees believe that they own the rights to their social media accounts. Titled “Gen Y Workplace Expectations,” the study analyzed responses from 1000 Gen Y employees aged 22 to 29, and […]

Only 11% Expect Customer Service Through Social Media, UK Study Shows

Social media is often utilized by companies for customer service, and a new U.K. study reveals it may not be as important as once believed. eDigitalResearch surveyed over 2000 people in the U.K., asking the following questions: If you were going to get in touch with a company, by what means would you expect to […]

Social Media Use Barely Up Among Fortune 500 CEOs, Study Shows

According to a new study by CEO.com and Domo, 68 percent of Fortune 500 CEOs still do not have a social media presence. These new findings were published in CEO.com’s “2013 Social CEO Report” which examined social media usage among the Fortune 500 elite. Google+ is the least used social network by Fortune 500 CEOs […]