Facebook can turn you into a psycho, as if you needed us to tell you that. It might sound like an old-hat revelation to you much as it did me, but “Facebook psychosis” is moving out of “Internet wives tale” speculation and into cold, scientific reality thanks to a study from Dr. Uri Nitzan of Tel…
Social Media Use In The Arab World (Facebook Favored, LinkedIn Not So Much)
A study performed by Northwestern University in Qatar provided some unique insights into the use of technology, media and social media use in the Arab world. The comprehensive study was performed in early 2013 in an effort to better understand media in Qatar and to “provide a snapshot of media use in the Arab world.” Researchers…
Demographic Breakdown Shows Who Uses Social Media Most
A new demographic breakdown by the Pew Research Institute shows that the majority of social media users live in the city and prefer Facebook as their main medium. The breakdown, which was based on a late 2012 survey, also showed that young adults are, unsurprisingly, the most likely group to use major social media. While…
Teens Still Using Facebook But Begin Questioning The Importance Of Social, Study Finds
Facebook is still the social network of choice among teens, although they are beginning to shift their focus away from social networks. According to research firm Piper Jaffray, 33 percent of the 5,200 teens surveyed chose Facebook as their social network of choice. Following FB was Twitter with 30 percent of the vote and Instagram…
18% Of World’s Top CEOs On Social Networks, Study Shows
Social networks aren’t nearly as popular for the world’s top CEOs. A new study reveals that only 18 percent of top CEOs have at least one social media account. The study put together by PR and communications firm Weber Shandwick examined the social behavior of the world’s top 50 Chief Executives. The reputation of a…
Social Media Drives Digital Music Sales, Study Finds
Social media sites, particularly Twitter, may not have helped contribute to e-commerce sales this past Black Friday, but according to a new study, social media does help drive music sales. The study was put together by Next Big Sound and examined the effects of social networks on digital music sales. Four metrics were found to…
Strong Social Media Presence Equals Healthy Stock Price, UK Study Finds
Social media can have a noticeable impact on different areas of business, and according to a new study from the UK, a strong social media presence relates to a healthy stock price. The study was done by Sociagility and the Public Relations Consultants Association. Research was based on data from November 2012 using a methodology called PRINT™ which…
36% Of B2B Companies Not Investing In Social Media Marketing [Infographic]
A new study by Eloqua revealed that 36 percent of B2B companies aren’t investing in social media marketing. The study examined 548 companies and how they use social media to promote, interact, and sell. 64 percent of B2B companies are marketing in social media while 36 percent are not. When it comes to which departments…
Surprise! People Like Sex More Than Facebook [Study]
So people like sex more than Facebook, according to a recent study. We know, we know, “obvious research is obvious,” but don’t forget: A different study showed not too long ago that resisting the urge to check your social media accounts is actually harder than resisting the urge to sex, so what are we to…
78% Believe Social Media Is Big For Customer Service [Infographic]
Social media is quickly replacing other means of customer service, and according to a new survey, 78 percent of customers believe that social media will be the next big medium for customer service. The survey put together for Zendesk looked at social networks in relation to customer service and the impact it has on companies.…
22% Have Said How They Voted In Social Media [Study]
Polling stations aren’t the only places that people are making their voice heard. According to a new study, 22 percent of registered voters have posted on social networks saying how they voted. This study was put together by Pew Internet & American Life Project and reveals more insight into voter turnout. 25 percent of Barack…
Most Moms Consider Facebook Their ‘Me Time’ [Study]
New research shows that most moms take a break from their hectic schedules and the demands of their families with Facebook, and use the social networking giant to unwind and stay connected with friends. In other words, “Soccer Moms” may very easily be called “Social Moms” from now on. The marketing company Mums Now surveyed…
62% Watch TV And Use Social Networks At The Same Time [Infographic]
Social networks have quickly become a part of our daily lives, and according to a new infographic, we use them quite a bit while watching TV. Confused.com gathered data from Nielsen, Ericcson, The Hollywood Report, and more to see just how much of an impact they have on TV. When it comes to using a…
25% Of Small Businesses Spend 6-10 Hours Per Week On Social Media [Infographic]
Social media is the new way of doing business and a new infographic from VerticalResponse reveals just how much time small businesses spend on social networks, including other insightful details. When it comes to how much time small businesses spend on social media, 43 percent spend six or more hours per week, 25 percent spend…
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