Articles with the tag mark cooper

Should Brands Have To Pay Facebook? Responding To Mark Cuban’s Woes

Dallas Mavericks owner Mark Cuban made headlines recently by criticizing Facebook over paying to promote posts, limiting his ability to reach out to his brand’s fanbase. He then famously threatened to pull the Mavericks from Facebook for the greener pastures of Tumblr. Though many brands have aired similar grievances against Facebook over the pay-to-promote function, […]