Facebook Introducing New Video Metrics

Facebook rarely talks about its video product, and today announced new metrics that will give Page owners far more insight into how their videos are performing. Rolling out “over the coming weeks,” Pages will soon see video views, unique video views, average viewing duration and audience retention. Video views are only counted if someone watches […]

Facebook And Twitter Tied For The High School Cool Crowd [Study]

Facebook in particular hasn’t had the greatest track record with teens, but numerous studies also point to teens leaving Twitter for social networks like Instagram. According to new data from the Harvard Institute of Politics, Twitter and Facebook usage among high school seniors is tied. Harvard recently surveyed over 3,000 people ages 18 to 29 […]

Facebook Launches Business Manager

Facebook is making it easier for large businesses and advertisers to manage their campaigns with Business Manager, a free tool accessible from the “for Business” website. At a quick glance, companies will be able to see all their Pages, permissions, apps, ad accounts and people or partners who have access to all of the above. First hinted at in […]

Facebook Kicks Off Special News Initiative Newswire

Facebook felt like one announcement wasn’t enough for one day, and today launched Newswire, a social discovery initiative geared towards journalists. Instead of having people access yet another app, the social network will post news updates to its FB Newswire page, and link to the updates on its Twitter profile. From the Facebook Newsroom site: “Powered by Storyful, […]

Betty White Speaks In Favor Of Gay Community In Larry King Interview [Video]

With each new day, different celebrities are speaking up about gay rights. Either popular stars are coming out or defending equality for all. A few days ago, America’s sweetheart Betty White did just that. During her interview on “Larry King Now,” White was asked a multitude of questions from fans on social media. Most of which were […]

Facebook Acquires Mobile Fitness App Moves

Facebook just released its Q1 2014 earnings report yesterday, and today is adding yet another acquisition to the list with Moves, a mobile fitness tracking app. Available on Android and iOS, Moves is capable of automatically detecting if you are running, walking, driving or cycling, and lets you keep an eye on your activity. Since launching […]

Facebook Hits $2.5 Billion In Revenue, Active Mobile Users Top One Billion

Facebook shared its Q1 2014 earnings today, and beat analyst expectations with revenue of $2.5 billion, a 72 percent increase compared to a year prior. Mobile ad revenue now accounts for nearly 60 percent of total revenues, and the social network saw earnings per share of 34 cents. Expectations were at $2.36 billion in revenue, […]

Facebook’s Declining Organic Reach: How To Improve Your Page’s Performance

A recent study found that major brands on Facebook are finding it hard to reach more than 2% of the Facebook fans they have attracted. In some cases that number has fallen below 1% or even 0.5%. While it is becoming increasingly difficult to attract eyeballs to our posts, at least organically, there are some […]

Only In Florida: Orlando Teen Stabbed Over Facebook Post [Video]

Orlando, FL – A 16-year-old is sweating attempted murder charges after stabbing a fellow student over a Facebook post. Yes, you read that right. People are officially being stabbed over Facebook posts. The two teenagers were found fighting Monday night by police in the area of 131 Briarcliff Drive in Poinciana. According to witnesses, the 14-year-old was walking […]

Haagen Dazs Japan Announces Carrot And Tomato Flavors On Facebook

You might be aware of the craziness that is everything that comes from Japan. When viewed through our Western perspective, Japan seems very strange.  I’m sure it’s not. I’m sure if  I lived there my entire life, things like a J-Pop Death Metal band would seem perfectly reasonable.  Any international company worth its salt knows […]

Man Kills Facebook Girlfriend After Being Catfished

After a 22-year-old man, Vineet Singh, from Uttar Pradesh’s Muzaffarnagar, realized his Facebook girlfriend had catfished him, the suitor shot and killed her, and then took his own life. The unfortunate event occurred Friday when the online lovers rendezvoused – meeting in person for the first time. It was then that Singh realized his virtual […]

Facebook Ad Clicks Increase 48%, Video Engagement Up 58% [Report]

Facebook is consistently at the top of leaderboards, recently dominating in social media referral traffic, and a new report from Adobe charts that growth. Today, Adobe published its Q1 2014 Social Intelligence Report, and here were several major findings: Facebook ad CTR up 20 percent over past quarter, 160 percent year-over-year Facebook ad CPC down […]

Palcohol Powdered Alcohol Makes Social Media Drunk With Interest

A new “powdered alcohol” called Palcohol has social media buzzing, with news of the substance trending on Facebook, Twitter and Google. Palcohol is, as suggested a powdered form of alcohol, similar to powered milk. You add Palcohol to water and bingo: instant alcoholic drink. Once launched the company intends to offer six different flavors; two base […]

Judge Coming Under Fire For Friend Request

Judges are supposed to remain impartial. So it is probably not a good idea to announce to the world that you want to be friends with someone whose case you are about to rule on. A circuit court judge in the Florida town of Sanford, is coming under fire for doing just that. Judge Linda […]

Arcade Fire Announces Surprise Show In L.A., Posts Details On Facebook

Arcade Fire has just announced plans to play a surprise show tonight, at the legendary Roxy on the Sunset Strip. The last minute show in Los Angeles was announced by way of the groups Facebook page. Arcade Fire made news this week when they closed out the first weekend of Coachella and performed a cover […]

Pinterest Referral Traffic Up 48%, But Facebook Still Dominates

Pinterest accounts for nearly 25 percent of all social sharing, and according to new data from Shareaholic, traffic referrals grew 48 percent from December 2013. Today, the company published its quarterly Social Media Traffic Report, and while Pinterest saw the most growth, it’s still ranked in second behind Facebook. From December 2013 through March 2014, […]

Facebook Mobile Ad Network To Launch April 30

Facebook will host its F8 conference on April 30, at which time it will unveil plans for a new mobile ad network. Facebook began testing the new third-party ad network on a select group of apps in early 2014. Currently Facebook outsources its mobile ad serving to outside internet-based ad firms. According to Re/code, Facebook […]

Facebook ‘Nearby Friends’ Feature Will Be Used For Ads In The Future

Facebook recently started rolling out a new “Nearby Friends” feature that allowed users to find, as you would expect, friends that are in close proximity physically. It does this by either allowing you to look at a list of nearby friends, or sending a notification when your friends are close by. Thankfully, for those of us […]

Social Media Celebrates Record Store Day

April 19 is Record Store Day and the day already has social media talking. The day was first celebrated in 2007 “as a way to celebrate and spread the word about the unique culture surrounding nearly 1000 independently owned record stores in the US and thousands of similar stores internationally.” According to the official site: […]

Facebook Wants To Help You Connect With ‘Nearby Friends’

Over 750 million people visit Facebook daily, and now the social network wants to make sure you don’t miss your friends while out on the town. Today, Facebook announced a new “Nearby Friends” feature, which relies off a phone’s GPS to determine one’s location. You can see all your friends nearby, and receive push notifications when a […]