Facebook on Monday rolled out two new features targeted at FB pages used by brands and businesses and for public Profiles with more than 10,000 followers. The new features allow for replies and threaded comments. Replies and threaded comments allow the most-commented-on and liked replies to move towards the top of the comment chain. Comments…
Facebook: 2.5 Million Promoted Posts, 2% From Local Business Pages
Facebook launched Promoted Posts in May 2012 and this week the social network released new figures from that effort. 2.5 million Promoted Posts have been sent from over 300,000 local business Pages and there are now 13 million local Pages and 150 million people visiting pages daily with 50 percent of those visits arriving from…
Facebook Teaches New Members Of Congress How To Use A Page
Facebook in the past has provided tips on how to increase fan engagement for members of Congress and now the social network has created a guide for developing pages that was thought up for incoming Congressional members. The social network published the guide on Friday and it specifically talks about getting started with pages alongside…
UK Judge Demands Facebook Remove Page Outing Sexual Predators
A UK High Court has demanded that Facebook take down a page that publicly outs convicted sex offenders and pedophiles. The ultimatum: Facebook has exactly 72 hours to take down this page, called “Keeping our kids safe from predators,” which posts personal information and photos of child predators in Northern Ireland. This decree is part…
70% Of Facebook Brand Pages Are Inactive [Study]
Facebook is the most popular social network among brands and according to a new study, 70.1 percent of brand pages post less than one update per month. The study consisted of 5.7 million pages and was put together by Recommend.ly. The study looked at a few different factors, particularly which categories are most and least active.…
![Facebook Page Post Impressions Down 38% Since EdgeRank Update [Study]](http://socialnewsdaily.com/wp-content/uploads/2012/11/facebook-edgerank-study-300x169.jpg)
Facebook Page Post Impressions Down 38%, But Engagement Is Up [Study]
According to a new study, users seeing organic posts from brands they “like” on Facebook has gone down 38 percent since the five weeks follow September 20, 2012. The study was conducted by Group M, a media investment management company. The study specifically looked at post engagement across 25 different brands. Decreases in the amount of…
Facebook Users Can Now Opt Into Page Notifications
Facebook and their EdgeRank algorithm can get a bad rap from both personal and business users, but a new feature has started to roll out which allows users to get notifications whenever a page posts something. Previously, when someone “Liked” a page, they were given just two options: “Show in News Feed” or “Add to…
54% Of Top 50 Brands On Facebook Don’t Engage With Fans [Study]
In an area where interaction is touted as most important, a new study found that 54 percent of the top 50 brands on Facebook don’t interact with their fans. The study, done by Jim Singer, a partner at A.T. Kearny, analyzed the top 50 global brands as put together by Interbrand. Out of 50, 27 were…
![Only 6% Of Facebook Fans Interact With A Page [Study]](http://socialnewsdaily.com/wp-content/uploads/2012/10/facebook-fans-low-engagement-300x169.jpg)
Only 6% Of Facebook Fans Interact With A Page [Study]
No matter how large your Facebook Page is, only six percent of fans on average interact with your content according to a new study by Napkin Labs. Facebook’s EdgeRank algorithm has a lot to do with this and is a reminder for pages to step their game up in order to increase engagement. For the…
Almost 1/5 Of New Facebook Fans From Mobile
Mobile continues to be huge for Facebook and because of that, 19 percent of new fans now come from mobile. A new report by PageLever revealed this statistic which is a massive increase of 280 percent compared to just four months ago. Facebook has over 600 million monthly active users on mobile which gives it one…
Facebook Allowing Select Few Brands To See Fans’ Other Likes
More insight leads to better targeting and Facebook understands that very well, which is why they’re allowing some brands to see their fans’ other likes. Most brands on Facebook only get basic insights into their fans such as location, age, and gender. When it comes to better understanding interests, information is currently lacking. Because of…
Facebook Page Posts Are Only ‘Live’ For Three Hours [Study]
A new study conducted by a group of researchers at Edgerank Checker has found that the average life of a Facebook Page post is just three hours. According to the group a Facebook Page post is considered “dead” when engagement on that post falls below 10% of the largest growth of engagement between hourly snapshots.…
Bald Barbie Facebook Campaign Goes Viral
Mattel is likely feeling the pressure to create a bald Barbie doll these days after a Facebook page was created and went viral. The campaign was created in the hopes that Mattel would create a bald Barbie so girls who have lost hair for various reasons including cancer, alopecia or trichotillomania could be shown that bald…