Facebook brand fails are a common and pervasive side effect of the widespread difficulty many entities have in figuring out how to use social media for business. It seems no one is immune — big or small, millions of fans or fewer, Facebook brand fails are everywhere. Nevermind we don’t even see most of any…
Should Brands Have To Pay Facebook? Responding To Mark Cuban’s Woes
Dallas Mavericks owner Mark Cuban made headlines recently by criticizing Facebook over paying to promote posts, limiting his ability to reach out to his brand’s fanbase. He then famously threatened to pull the Mavericks from Facebook for the greener pastures of Tumblr. Though many brands have aired similar grievances against Facebook over the pay-to-promote function,…