Articles in the category Social Tips

How to Improve Your Offline Social Networking Events with

Expanding one’s social circles plays a big role in most people’s lives, and online networking has only made it easier – whether for personal reasons or for networking for business. While online networking has skyrocketed in popularity in recent years, the value of offline social networking cannot be ignored. Marketers create seminars, workshops, and other […]

How to Kickstart a “Dull” Website / Brand’s Content Marketing Strategy

We all know the importance and power of having a website, and depending on how far reaching or great an impact your brand has, you’ll even need a mobile app. If you don’t at least have a website, your business in the eyes of potential customers, practically doesn’t exist. And with the Yellow Pages being […]

How To Find Out What Social Media Sites Know About You

Social media holds a treasure trove of data not just based on what’s happening around the world, but nearly every detail about our own personal lives. In fact, a study published in October 2013 found that Facebook can help predict when couples are about to get divorced. Today, major social networks have advanced learning mechanisms that know what you’re […]

Facebook’s Declining Organic Reach: How To Improve Your Page’s Performance

A recent study found that major brands on Facebook are finding it hard to reach more than 2% of the Facebook fans they have attracted. In some cases that number has fallen below 1% or even 0.5%. While it is becoming increasingly difficult to attract eyeballs to our posts, at least organically, there are some […]

Tripling Your Facebook Reach With Post Planner CEO Joshua Parkinson

Facebook saw a 48 percent increase in ad clicks over the first quarter of 2014, and concerns of declining engagement were realized with a nearly one percent drop on text posts. However, images and videos continue to rise to the top of the News Feed, providing the highest engagement of any other post. Post Planner is […]

3-Column Twitter Profile Dimensions: How To Setup Header And Profile Pics

Have you just logged into your Twitter account, only to find out that a new 3-column Twitter profile has debuted? You might notice that your profile pic is a little bit fuzzy and that you are now being urged to upload a header image. Fear not Twitter users, we are here to provide you with […]

How To Increase LinkedIn Engagement By 386%

Increasing your LinkedIn engagement could be an important move for your career or your brands presence. Were you aware that one in 27 people around the world are now on LinkedIn? That’s a total of 259 million users. Every month LinkedIn hosts 184 million unique visits, that means a majority of its users return to […]

How To Not Spam Your Social Media Channels [ToS Infographic]

Figuring out how to use social media to its fullest has its many pitfalls. The climate is dynamic, social mores arbitrarily change almost overnight, and if you’re honest with yourself, you’re constantly worried about “engagement,” i.e. whether your social campaigns are paying off or whether you’re just speaking to a brick wall. While we’ve seen […]