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Facebook Begins Rolling Out Sponsored Comments

Facebook on Friday began offering advertisers a new option for their ads, moving forward companies can post questions as a sponsored post. As users answer those questions they become part of their news feed, allowing for more in-depth engagement among friends. As a comment thread grows with more responses from the original users friends that […]

Security Firm Will Update Your Facebook When You’re Out to Discourage Theives

There’s a tremendous amount of hand-wringing around the concept of Facebook updates, location aware apps, and the potential for thieves to find out you’re not home and go in to steal your stuff. In the years I’ve been covering social media, I remember specifically two incidents where this has actually occurred. But it hasn’t stopped […]

Longest-Standing Facebook Employee Besides Zuck to Leave

Facebook is losing its first ad sales star, a veteran of the company for over six years. Kevin Colleran isn’t leaving Facebook for a competitor, according to AllThingsD. He said he plans to stick around the industry, specifically in “advisory roles at Causes, My Basis and Buddy Media.” He also plans to do some investing […]

Klout Partners With Involver To Reward Brand Followers

Klout, a service that uses ranking algorithms and semantic analysis to determine each users “influence” on Twitter, Facebook and LinkedIn has announced a new partnership with social marketing firm Involver. Under the partnership Involver will offer brands a widget that can be placed on their Facebook pages which encourages users to engage with that brand. […]