Articles in the category Social Business

How To Use Social Media To Fit Your Business Strategy

Your business strategy addresses key needs such as customer acquisition and retention, sales goals and marketing visibility, with a selection of tools and practices geared towards connecting with the right customers or client base. A growing section of the business strategy toolbox is social media and online marketing.

3 Small Businesses with Something to Teach You About Social Media Marketing

If you want more likes and shares on your posts, you’ve got to think outside-the-box. The average consumer doesn’t log onto Facebook looking to buy things. They’re online to communicate with friends, get the latest news, and to laugh at memes. Your social media marketing should convince them to shop instead, but this is easier […]

Social Media and Ecommerce Store Tips During Holiday Seasons

Welcome to the dog days of summer. For most people, it’s a season full of poolside lounging, fireworks and vacations. For ecommerce entrepreneurs and those focused on social media marketing, it can be a tricky time however. ‘Tis the season for slow ecommerce sales and low Average Order Values. But that doesn’t mean you should […]

Education Gets Techafied: New Ed Platform Teaches Music, Design, Media

It is a cruel fact of the current education system that graduates are required to make life changing career choices without real-life experience to support their decision. From the minute studies begin to the day a student takes off their university cap and gown, inquiring minds want to know “What are you going to do […]

Why it’s So Important to Monitor Marketing Trends

Timing is everything! This is a common phrase you can hear in just about any situation. For business and marketing, it is just as important as anywhere else. Staying on top of the trends in real time is a key aspect for the success of your business. In order to be on top of timing […]

Is Your Website Not Getting Traffic? Read This!

In the last five years, small businesses have increased spending on websites and online marketing or one simple reason. Exposure. Customer growth has been shown to correlate to great SEO and online marketing directly. The return on investments (ROI) is significantly higher with online marketing than it is with traditional print and mailer marketing.

How Philanthropy Can Boost Your Brand and Build a Successful Business

According to the Oxford English Dictionary, the definition of philanthropy is “the desire to promote the welfare of others, expressed by the kind donation of money to good causes”. Most people are happy to help their elderly neighbor do some grocery shopping or buy a coffee for a homeless person. Small gestures like this make […]

The importance of brand engagement – how your blog can help

In the world of commerce, brand is important. You only need to take a look at some of the big companies to see just how important it is. For example, McDonald’s has worked hard over recent years, to develop a reputation as a healthier place to eat. Given the negative headlines around childhood obesity, it […]