Articles in the category Enterprise

How Philanthropy Can Boost Your Brand and Build a Successful Business

According to the Oxford English Dictionary, the definition of philanthropy is “the desire to promote the welfare of others, expressed by the kind donation of money to good causes”. Most people are happy to help their elderly neighbor do some grocery shopping or buy a coffee for a homeless person. Small gestures like this make […]

The importance of brand engagement – how your blog can help

In the world of commerce, brand is important. You only need to take a look at some of the big companies to see just how important it is. For example, McDonald’s has worked hard over recent years, to develop a reputation as a healthier place to eat. Given the negative headlines around childhood obesity, it […]

Weathering the Storm: Long Term PR When Your Brand is Under Attack

When Toyota had to recall 2.9 million vehicles because of faulty airbags, the company faced a pretty big problem. It’s still answering to stockholders and making things right. Volkswagen is dealing with a similar problem thanks to its diesel scandal, which is a major recall with massive financial implications. And yet, both brands endure and […]

Having Trouble Building Brand? Maybe You’re Not Using Social Media!

While most of us know by this point in time that building an unforgettable brand is the first step in launching any new business, sometimes we take the wrong path for our industry, or our niche within. Are you having a bit of trouble building a brand you’ve worked so hard to define? If you […]

3 Startups That Are Doing Social Media “Right”

An effective start up company realizes the potential of social media marketing. While large corporations can spend vast amounts of money on advertising and marketing, small start ups have to find ways to creatively reach customers. Social media is the perfect avenue: affordable and accessible. However, being successful on social media can be a hit […]

Why Do You Need to Use Social Media Videos?

Let me start with a harsh reality check: if you are not using videos in your marketing strategy, then you are way behind your competitors. The prospective customers and visitors landing on your website love videos more than any other form of content. Making videos is not rocket science. It has been made much easier […]

This App Promises To Create The Perfect Instagram Caption

After thirty selfies, you and your friend finally find the perfect one. You open Instagram. Edit and find the perfect filter. Time for a caption. You want something funny, clever and cute, but you can’t think of the perfect caption. A new app is now available to give you the perfect Instagram caption for all […]

How Many Times Have You And Your SO Fought While Building New Furniture?

It seems to be inevitable. You and your significant other purchase a new piece of furniture. As you put together, you begin to disagree. “That doesn’t go there! You are doing it wrong!” Sound familiar? Well, one furniture store is working to keep the peace during the assemble process. Flatpack furniture can be a stressful […]