Paper.li has done a great job since it’s launch to bring aggregated stories from around the web to their interface via Tweets and now the company has announced fully optimized versions of their daily newspaper program for iPhones, iPods and Android phones.
According to Kelly at Paper.li:
Our new mobile site will make users’ content discovery more enjoyable and enable faster browsing.
Currently the new mobile version is optimized only for reading Paper.li papers. Optimization of the Paper.li Newsstand and profile pages is under way, along with the inclusion of other smartphones and tablet devices.
One of the core facets of our philosophy is that the consumption of content should be relevant, pleasurable and accessible to everyone. Our improved mobile layout achieves this and provides for a great content consumption experience without complexity. This is just a first step of many to come that will elevate the mobile experience for the Paper.li community.
The company chose not use use a native app at time as they are currently working on ways to make micro-publishing for mobile more effective, however they wanted to roll out the mobile browser optimized version as quickly as possible to make content discovery more useful for mobile users.
Here’s a quick walkthrough of the mobile program in action as witnessed from my iPhone 4 Safari Browser, let’s start with the homepage which offers some of the top published papers and a simple search function:
Next we’ll take a look at the actual page layout, notice that the top featured story is given a lot of room at the top with a photo and the next stories are listed with just their title and source:
Scrolling further down the newspapers homepage visitors then find section such as this papers “Leisure” and “Health” sections:
Once a user browses through features stories and each category they are then created with a nicely composed “videos” and “photos” section where multimedia can be discovered:
Beneath the multimedia sections users also have the choice to “view full site” if they prefer the traditional layout at Paper.li.
As the new mobile optimized Paper.li is a work in progress the company is asking that any suggestions to sent their way.
Author: James Kosur
James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.