Pinterest has exploded over the last few years by creating a platform that drivers referral traffic while sharing useful information with social network users.
Just like Facebook, LinkedIn, Twitter and other networks, Pinterest users have their own unique ways of communicating thanks to the networks decidedly visual design.
According to the team at Wishpond, Pinterest referrals spend 70% more money that visitors referred to products by non-social channels.
The study also found that 69% of Pinterest users buy products they find on the network. In comparison 40% of Facebook users purchased products they had already ‘Liked.’
If you want to sell your products online Pins with prices included receive 36% more likes than pins without prices.
Here is the full study from Wishpond:
Author: James Kosur
James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.