If you own or run a website, you might find that you are making all the conventionally right moves for your site to feature high in rankings, yet there seems to be something lacking in how you come across to visitors and potential clients. Here are a few tips that are sometimes overlooked and that might just give your website that extra boost you were looking for in making it more social – and as a result, getting more visitors.
Get Social Media Friendly
One of the first things you need to incorporate on your page is a comprehensive social media interactive approach. While less than half of the world’s population are online, 2 out of 3 are active on social media networks, with Facebook having attracted a whopping 26.6% of the 7.52 billions of people that make up Earth’s population, meaning that its users are overwhelmingly more than the entire population of China; Twitter has surpassed the US population, with 4.4% of the world population currently active on the social network. To take the point further, 74% of online consumers say that social media has an impact on their purchase decisions.
You will find more statistics at Statista
This effectively means that people view social media as an essential part of their online experience and use such platforms regularly to connect with others and share their experiences – and this is precisely what your website should provide to make it more visitor-friendly. But you need to make it practical: add Share and Like buttons on all posts for all major social media sites like Facebook, Twitter and Google Plus. Customize according to your client base: for example, LinkedIn would be a good match if your website is targeting professionals while Instagram would go better with entertainment or art-related websites. You can also add comments that are tied in to networks like Facebook so that users can interact on both platforms simultaneously. Lastly, do not forget to make the share button exclusive to each element on your page instead of bulking content together, and add automatic repositioning of all social media buttons so that visitors do not have to scroll excessively to get back to them.
Let your Visitors Know You’ve Got Their Back
Apart from interacting with each other, your visitors need to know they can reach out to you, too. Never forget to make different options to contact you available, and make sure such contact information is clearly and prominently placed on each page. Incorporating a dedicated feedback process like a complaint or query form can also help your site go that extra mile with regard to happy clients. If your website deals with providing goods or services, it would also be perceived as very considerate to have a FAQ section so that puzzled customers get answers quickly and with little effort – this would also save you time and resources in responding.
Finally, clients value security, especially if they need to make payments through your website or trust you with their personal information. Make sure that you have the proper tools at place – for instance, a WAF (web application firewall) will provide an extra layer of protection that will fend off all major external security threats, like SQL injections and XSS attacks. Besides that, it will also let you advertise that your services comply with the latest PCI DSS requirements – which stands for Payment Card Industry Data Security Standard. Feeling that you are doing everything you can and then some to make their transactions secure will make your clients feel safe and cultivate a relationship of trust.
Visitors that feel like they can build their own connections with and through your website are the ones that feel they are truly valued – and the ones that will keep coming back.