As the song goes, “If a picture paints a thousand words, then why can’t I paint you?” this photo campaign aims to not only paint its subjects in strokes of black and white, but in life, compassion, and #respect.
Melbourne-based home builders Porter Davis launched this beautiful campaign on social media to show how wonderful people can be in rich, diverse ways, and that it is what strengthens us as humans and makes Life all the more richer.
“Every now and then, a brand has to step up and make a statement that goes to the core of their values as a business,” said Managing Director Anthony Roberts.
You c an see it in their eyes, in their smiles, in the way they touch and embrace each other. Whether they be young, old, Caucasian, people of color, of many faiths and cultures, we are all one race — the human race. This campaign aims to spark a meaningful conversation about respect and appreciation, and why it is so important for us to have these in order to strive as a community.
#Respect matters. we all need this, deserve this as people. We all have the capacity to give and receive respect. We’re all in this together.
these images make us want to stop and think about this question: what about us? What can we do to give respect to others, and spark conversations and diversity and community enrichment? This just might be one of the most meaningful things you may ever do for the world you move around in.
To find out more about this heartfelt social media photo campaign, watch the video below.