Social Network Engagement Increases In 2012 As Desktop Users Shy Away From Facebook [Nielsen Report]
Internet users are spending an increasing among of time on social networks while Facebook has failed to capitalize on that growth according to a recent Nielsen report.
The study found that while tablet use for social media networks nearly doubled year-over-year from 23 minutes in 2011 to 41 minutes in 2012, Facebook experienced 4 percent fewer unique visitors on its social platform.
Nielsen also discovered that desktop users in 2012 spent an average of 74 minutes per day on social networks, up from 60 minutes per day in 2011.
Smartphone users were also using social media more in 2012, however their five minute use time was up only marginally compared to 2011 numbers.