TrueLens helps marketers better understand customers through social media and the company is expanding its reach with a newly raised $1.2 million funding round. The round was led by Google Ventures and included support from Charles River Ventures, Common Angels, 500 Startups, Boston Seed, HubSpot CTO Dharmesh Shah, Tremor SVP Waikit Lau, and InfoChimps co-founders Nick Ducoff and John Simon.
The startup also announced their new customer intelligence product called Socialgraphics. Here is how it works:
- Your customers post publicly about products, services, their wants and needs.
- TrueLens uses proprietary Natural Language Processing and various learning algorithms to analyze the posts. It identifies patterns and offline behavior.
- This data is added to your existing CRM to give you a better idea of each individual customer.
Current customers include Neiman Marcus, TaylorMade-Adidas, the Game Show network, and even a Fortune 15 bank. Roy Rodenstein, Co-Founder and CEO of TrueLens, said that their next steps are creating more case studies on how the social data can be used and figuring out which industries to best target. TrueLens also plan on improving the technology involved.
To learn more about TrueLens or to request a demo visit here.