A picture is worth a thousand words, right?
If you’re trying to build brand engagement on a broad scale, photo sharing with social media sites like Pinterest and Instagram is emerging as one of the best ways to push your goodies. After all, photos are compelling content, and their viral potential is sky high.
Social media posts that are anchored around images generate more response and interactivity than any other kind of post. With smartphone use continually on the rise, and the popularity of Instagram mobile climbing aggressively, using photo sharing for brand engagement is pretty much a no-brainer.
But you’re a rational reader, you want the science behind it. It’s not enough for me to tell you that photo sharing can increase brand engagement, you want to know why, and more importantly, how.
For that, I need a little help.
Meet BzzAgent, the social marketing authority behind this informative infographic that speaks to exactly what we’re talking about. A few highlights:
- According to ROI Research, 44% of consumers are likely to engage with a social media post featuring a photo.
- Pinterest gets nearly 1.3 million visitors a day.
- Over 5 million images are uploaded to Instagram every day and 575 likes are doled out each second.
It’s all below in this infographic. Let us know what you think!