Social Business
Nov 8, 2012

The New York Times Takes Advantage Of #NateSilverFacts On Twitter

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The New York Times Takes Advantage Of #NateSilverFacts On Twitter

The New York Times has been doing very well this week thanks to Nate Silver and his blog fivethirtyeight.com, and have taken to Twitter to keep things moving along by promoting an ad under the hashtag #natesilverfacts, and under Silver’s name.

Nate Silver accurately predicted the 2012 election results on fivethirtyeight for the second time in a row.

Silver’s website is owned by The New York Times, and because of the election, accounted for 20 percent of the Times’ total traffic on Monday just before Election Day kicked off. Because Silver’s predictions rang true, Twitter users have been having fun posting jokes using the hashtag #natesilverfacts.

The trend is still going strong and it’s very clever of the Times’ to jump in and be a part of the conversation. Here’s a just a few of the amusing tweets:

Chances are, this could be a record-breaking week for The New York Times in terms of website traffic, and considering that Nate Silver has a book that recently came out, he’s set to receive some nice royalties.


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