Social Gaming
Oct 30, 2012

Activision Blizzard Announces Social Gaming Platform

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Activision Blizzard Announces Social Gaming Platform

Gaming giant, Activision-Blizzard, announced plans yesterday for a new social gaming platform. The Activate platform, which launches next month, will be used for the publishers new mobile games and it will also be included with the company’s previous titles.

The first games planned for the new platform are the iOS editions of Activision’s highly popular Skylanders franchise; Skylanders: Lost Islands and Skylanders: Battlegrounds.

Lost Islands is a resource management game, while Battlegrounds is an action game similar to the Skylanders games on the Wii, Xbox 360 and PS3. Both games offer cloud storage and compatibility with Skylanders figures.

Some of the features available to developers with the Activate platform are friends lists, leader boards, achievements, invites, and cloud storage to allow players to access their saved games on multiple devices. Players will be able to log in from their Facebook accounts, and an Activate account will be required to utilize the online modes in all supported games.

Several other major publishers already provide social network platforms, including Electronic Arts, with their Origin platform for the company’s mobile games. Origin is quite successful, registering over nine million users. Ubisoft also launched a platform similar to Origin, although, at this point, it is only for PC games.

Activision has yet to announce if the company will offer titles from other publishers. If they do, they will face stiff competition from exisitng social gaming platforms, including the Gree Network, DeNA’s Mobage, and Apple’s Game Center.