Social media has changed the way we communicate with our friends, families, co-workers and even strangers, but could it also change the way we eat or at least give insight into what type of users consume what they do? That appears to be the goal for the team at Lab 42 who interviewed using social media 500 males aged 18-35 to determine their fast food preferences.
Males in that age group were chosen because of their penchant for fast food consumption so we wouldn’t take the stats in the infographic (shown below) to be indicative of the entire nation.
To qualify for the survey which was performed through top social networks, males must have eaten at a fast food restaurant at least one time in the last three months.
Author: James Kosur
James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.