Twitter is a great platform for brands to get involved and one pizza joint by the name of Mellow Mushroom is looking to have a little fun. Stalking is usually frowned upon, but a new campaign attempts to turn it into something less dangerous and more fun.
The campaign appropriately titled, “Follow Us and We’ll Follow You”, is more than just a business following you back after you’ve followed them. They took it a step further by having a person dressed up as their mascot literally following Twitter followers in real-life.
The concept was put together by Fitzgerald+CO, an Atlanta-based agency. Mellow Mushroom made sure to record video of the shenanigans which are sure to bring a laugh or two to your day. Below is their most recent video with the mascot following a woman into her office and then enjoying a meal in the park:
At the time of this post, Mellow Mushroom has five videos of their follower-stalking, which you can check out on their YouTube channel here.