Social Business
Oct 24, 2012

Pizza Joint Mellow Mushroom Follows Twitter Followers, Literally

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Pizza Joint Follows Twitter Followers, Literally

Twitter is a great platform for brands to get involved and one pizza joint by the name of Mellow Mushroom is looking to have a little fun. Stalking is usually frowned upon, but a new campaign attempts to turn it into something less dangerous and more fun.

The campaign appropriately titled, “Follow Us and We’ll Follow You”, is more than just a business following you back after you’ve followed them. They took it a step further by having a person dressed up as their mascot literally following Twitter followers in real-life.

The concept was put together by Fitzgerald+CO, an Atlanta-based agency. Mellow Mushroom made sure to record video of the shenanigans which are sure to bring a laugh or two to your day. Below is their most recent video with the mascot following a woman into her office and then enjoying a meal in the park:

To figure out the whereabouts of Twitter followers, they didn’t hire a private detective. Mellow Mushroom got in touch with family and friends who, after hearing about the funny idea, were more than glad to give away details.

At the time of this post, Mellow Mushroom has five videos of their follower-stalking, which you can check out on their YouTube channel here.


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