80% Of Social Media B2B Leads Come From LinkedIn [Infographic]

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Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn.

Oktopost is a social media marketing platform, and analyzed over 100,000 posts spread across four major social networks.

Here’s the percentage of B2B leads generated through each social network:

  • LinkedIn – 80.33 percent
  • Twitter – 12.73 percent
  • Facebook – 6.73 percent
  • Google+ – 0.21 percent

According to Oktopost, B2B leads are most likely to convert between 1 and 4 PM.

Here are the most popular posting methods on LinkedIn to generate leads, followed by conversions:

  • Discussion Groups – 96.22 percent of posts, 86.30 percent of conversions
  • Company Pages – 0.59 percent of posts, 10.07 percent of conversions
  • Personal Profiles – 3.20 percent of posts, 3.63 percent of conversions

The average length of a B2B-related LinkedIn post is 248 characters, and one out of every three posts contains a question mark in its subject line.


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