Amazon Prime has been rumored to increase since late January, and today the e-commerce giant confirmed it would be increasing $20 per year.
Prime comes highly recommended among avid online shoppers, who get free 2-day shipping and access to Amazon’s growing library of streaming TV shows and movies.
Price increases are just a part of doing business, and the company has to cover increased shipping costs, as well as please shareholders after lackluster earnings.
Fortunately for Amazon, it looks like it’s not going to lose too many customers:
If you’re angry about paying an extra $1.67 a month for Amazon Prime… Well, I’m not really sure what to say to you.
— Ashley Esqueda (@AshleyEsqueda) March 13, 2014
So far, zero people I know are considering canceling Amazon Prime because of the price increase.
— dan (@dcseifert) March 13, 2014
If Amazon Prime is $100, but 4 people can split an account, that's still unbelievably cheap
— Josh Tejkl (@jjtejkl) March 13, 2014
Wait, so you mean Amazon Prime will no longer be the same price as it's been for the last nine years?! That's… completely reasonable.
— Kevin Fox (@kfury) March 13, 2014
Amazon Prime price hike! I'd like to say I'm outraged, but who am I kidding, this changes nothing.
— Clarence (@clearrants) March 13, 2014
1 good overnight delivery and Amazon Prime is already worth the $20 increase.
— Philip Berne (@philipberne) March 13, 2014
However, for those who can’t stomach the few extra Starbucks coffees a year, online retailer ShopRunner will hook up unhappy Prime subscribers with a free one-year subscription.
How do you feel about the Amazon Prime price increase?