Sheryl Sandberg is the outspoken COO of Facebook, and has launched a new campaign to inspire younger girls to lead by banning the word “bossy.”
While geared towards younger girls, the message transcends age, and Sandberg doesn’t want women to feel that they can’t pursue leadership roles.
The executive explains in an interview with ABC News:
“We call girls bossy on the playground. We call them too aggressive or other B-words in the workplace. They’re bossy as little girls, and then they’re aggressive, political, shrill, too ambitious as women.”
To kick off the campaign, Sandberg’s organization Lean In has teamed up with with former Secretary of State Condoleezza Rice, and CEO of Girl Scouts USA Anna Marie Chávez.
Found at BanBossy.com, people can share their pledge to #BanBossy on major social networks, and learn leadership tips whether they’re a young girl or already in management positions.
While, yes, it emphasizes banning a word, the campaign extends much deeper than that, and hopes to open up a dialogue.
“We are not just talking about getting rid of a word, even though we want to get rid of a word. We’re talking about getting rid of the negative messages that hold our daughters back.”
Nearly one year ago today, Sheryl Sandberg published her first book “Lean In: Women, Work, and the Will to Lead,” which has since sold over one million copies.
Photo credit: World Economic Forum