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Sep 25, 2012

YouTube Show Moves To Network TV [Rumor]

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Recipe Rehab recipes

A show that debuted on YouTube may be making the move to television soon, according to a recent report.

Recipe Rehab, a YouTube cooking show that sees chefs reinventing fatty meals into healthy alternatives, will be moving to ABC on Saturday mornings whilst also keeping its regular gig on the video sharing site.

The online videos are usually around 10 minutes long, but will be adapted into 22-minute episodes for television.

Recipe Rehab is the latest example of how creators are now harnessing the combined attributes of TV and the web to build scaled, engaged audiences,” Alex Carloss, YouTube’s global head of original programming told Reuters.

The show, which started through YouTube’s “Original Channels” initiative, became highly successful and was predicted to hold wider appeal at the time of its debut.

“With more than 10 hours of original, broadcast-quality content at launch, this channel has the potential to be franchised across a number of platforms,” Mark Koops, Trium’s managing partner and executive producer of Everyday Health’s YouTube programming, said in a release.

Here’s an episode of Recipe Rehab. Do you think it’d make a good TV show?


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