Justin Bieber wants his Twitter followers to help him pick the cover for his upcoming single “boyfriend” and to reach that goal he’s using the power of Twitter hashtags.
In the first photo Bieber is looking into the camera and running his hands through his hair (pictured below) and that photo can be voted on using #JBboyfriend1. The second photo features Justin Bieber looking off in the distance and can be tweeted using #JBboyfriend2.
The winning choice will be revealed on Monday and in the meantime fans of Bieber’s music can “unlock exclusive content” by visiting JustinBieberMusic.com/Boyfriend.
Do you think Justin Bieber is using this Twitter contest more to promote his new single than to get his fans involved in the process of selecting a single track cover?
Author: James Kosur
James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.