In a LinkedIn blog post Mike Grishaver, senior product manager for company said the Follow Company button allows users to follow brands with one click, while non-logged in users will be asked to enter their username and password to follow a brand.
Already using the program are big box companies including American Express, AT&T and Starbucks among others.
With more than 150 million user taking advantage of the LinkedIn network the social platform has been rolling out various new features over the last year including a “recommend” button and a “share” option that allows users to share stories they find interesting directly through their LinkedIn profile.
LinkedIn has promised to position itself as a job creation and marketing brand and this new feature does exactly that.
Interestingly enough a LInkedIn rep told Mashable that the new button:
“Marks the first phase of LinkedIn’s follower ecosystem strategy that will unfold over the coming weeks.” Though she did not offer any further details. Internal research shows that 70% of LinkedIn’s members follow or would follow a company on LinkedIn and 60% expect industry insights as well as news from the companies that they follow.
Do you plan to follow brands through the LinkedIn Follow Brand option?