Facebook Partners With Shutterstock To Give Advertisers Free Access To Millions Of Photos
Facebook is breathing new life into ads thanks to a partnership with Shutterstock. Starting today, advertisers will have free access to millions of stock photos within the Ad Creator.
Previously, advertisers had to upload their own images or choose from existing images. Now, from the “Select Images” page, “Stock Images” has been added, enabling advertisers to search, and choose from over 25 million high-resolution images.
The social network is also rolling out the ability to add multiple images to an ad campaign, helping advertisers better split-test campaigns.
With multiple images support, you can mix or match your own images, and Shutterstock images for example.
This new integration is a big deal for Facebook, and TechCrunch explains why:
Previously, advertisers had to supply their own images for their creatives, and upload them one at a time. For big companies running lots of ads, that meant they might run out of images to rotate through their campaigns, making them get stale faster. Meanwhile, small businesses that don’t employ a designer may have been forced to use bland logos or other low-quality images that don’t entice users to click or remember them.
A partnership with Shutterstock will hopefully mark the end of dull Facebook ad thumbnails, and the integration will make its way to all advertisers “in the coming weeks.”