Ever since Twitter purchased Vine and turned the short clips based service into a household name companies have been clamoring to utilize the unique platforms capabilities. The team at MLB 13: The Show may have found the most unique way yet to utilize the platform.
Here’s how the Vine approach from MLB 13: The Show works:
“The Show team surprised a number of their fans on Twitter with custom created baseball cards, using the popular social app called Vine. These cards are animated in a six-second video clip, and are based off the likeness of the fans’ Twitter avatar. They also feature the fan playing for their favorite team”
You can see the example of Twitter user Jack Pattillo, fan of the Texas Rangers below:
And here is a second look at the Bryce Harper dropping bombs. This particular card was posted right inside an official @MLBShow tweet:
— MLB The Show (@MLBTheShow) April 2, 2013
If you’re lucky you might even have your own baseball card created by The Show team, simply follow their Twitter @MLBTheShow.
This promotional idea is right up there with the comic book story put together by our friends at Code ComputerLove.
Author: James Kosur
James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.