Mastering social media can take years of testing, trial and error, and a bit of luck. However, effectively using social media to expand your brand or simply to connect with current customers can be done in 30 minutes or less.
The marketing leads team at Pardot have created an infographic that showcases how users can implement 30 minute social media strategies with success. The company’s recommendations are simple, focusing on what has found to be some of the most focused and effective means of communication for each network listed.
The company focused its efforts on the following social-based platforms: Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram.
Pardot argues that the longer marketers are spending on social media, the more likely they are doing it wrong. The company suggests that working smarter, not harder, is the key to social media engagement.
The study found that certain social networks take more dedication than others. As we have suggested in the past Pardot warns customers that they need to identify their key social channels and plan tasks around those networks.
The time spent on each network varies from 10 minutes per day on Facebook to 2 minutes per day on Instagram and G0ogle+
Just keep in mind that the infographic specifically focuses on social media marketing. Your company may need to spend more time if much of your customer service and other efforts are based around social media channels.
The recommended actions and time spent on social network engagement doesn’t just apply to business users, it can also be effective for everyday social media lovers.
Here is the 30 minutes of social a day infographic:
Author: James Kosur
James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the Director of Business Development at Business2Community.com and the CEO of Aven Enterprises LLC.